Responsible Marketing Procedure

We are committed to ensuring that all marketing activities are conducted in a responsible, fair, and transparent manner.
This procedure outlines our approach to marketing ethically, within legal guidelines, and in a way that reflects the communities we serve, helping us to build stronger, more meaningful relationships with our clients.

1. Our Commitment

We will:

- Ensure all marketing communications are honest, accurate, and not misleading
- Represent our services and offerings fairly without exaggeration or misrepresentation
- Comply with all relevant marketing laws, regulations, and industry standards
- Respect the privacy and data protection rights of our audience
- Promote inclusivity by ensuring our marketing reflects the diverse communities we serve
- Avoid any marketing practices that could be considered exploitative, discriminatory, or offensive

2. Key Principles

Accuracy:

- All claims made in marketing materials must be verifiable, transparent, and truthful.

Clarity:

- Information about services, pricing, offers, and policies must be communicated clearly and understandably.

Inclusivity:

- Marketing content will positively represent and include people from diverse backgrounds and communities.

Consent:

- Communications, especially direct marketing, will be sent only to individuals who have given appropriate consent in line with data protection laws (e.g., GDPR).

Responsibility:

- We will take care to ensure that marketing materials are appropriate for all audiences, particularly when marketing CPD activities to vulnerable groups.

3. Monitoring and Review

- We regularly review our marketing materials, strategies, and communications to ensure they meet legal standards, ethical guidelines, and best practices.

- This procedure is reviewed annually to ensure its continued relevance and effectiveness.